client
Map Zone Studio
service name
UX, ASO, Google Ads
budget
$50k
01.
Intro of case
Daily Notepad – Easy Note Book is a smart, user-friendly app designed to help users take quick notes, stay organized, and manage tasks with ease. Ideal for students, professionals, and everyday users, it combines simplicity with powerful features like color-coded notes, password protection, and built-in translation. The goal was to launch a productivity app that people could rely on every day—whether for school, work, or personal use.
02.
Work challenges
The productivity category is highly competitive, with major players dominating search results. The main challenge was to differentiate this app with a unique angle while still appealing to a broad audience. We also needed to optimize the store listing to reflect the app’s clean interface and feature-rich offering, and drive high-quality user acquisition without wasting ad spend. Highlighting unique features like note translation and password lock required clear, compelling messaging that connected with users globally.
03.
Main result
With a tailored ASO strategy, we focused on high-intent keywords like “easy notepad,” “daily notes,” and “secure notebook.” Our creative team designed engaging store visuals and screenshots that highlighted core features like color-coded notes and language translation. Simultaneously, our user acquisition team launched ad campaigns targeting students, travelers, and productivity enthusiasts. Within the first few months, the app saw strong traction—crossing 1 million+ installs, with high user retention and a solid average rating. Today, it holds a competitive position in productivity searches and continues to grow steadily across global markets.
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