The Flight Tracker

client

Universal Travel & Tour’s

service name

ASO, UA and RO

budget

$50k

live preview

01.

Intro of case

Flight Tracker: Flight Radar was built to provide real-time flight tracking, personalized travel alerts, and a seamless flight discovery experience — all in one intuitive mobile app. With a sleek design, a powerful 3D flight map, and live airline deal updates, it quickly became a go-to companion for frequent flyers, aviation enthusiasts, and travel planners.

Our role wasn’t just limited to building the app. We created a complete growth and monetization strategy by combining effective App Store Optimization (ASO) with targeted User Acquisition (UA) campaigns, helping Flight Tracker take off across global app stores.

02.

Work challenges

Launching a travel utility app in a competitive post-pandemic market required careful navigation:

Highly competitive ASO landscape: Ranking for high-volume keywords like “flight tracker,” “live flight radar,” and “real-time flight updates” required aggressive testing and optimization.

Identifying the right target markets: We had to pinpoint user segments that would not only install the app, but also retain well and convert through monetization.

Standing out with unique features: 3D flight tracking and live airline deal discovery were key differentiators, but needed to be highlighted effectively in store creatives and ad campaigns.

Monetizing without interrupting the utility-focused experience: We needed to balance ads, in-app purchases, and subscription offers in a way that felt helpful, not disruptive.

03.

Main result

With the right foundation in development and a performance-driven growth strategy, Flight Tracker: Flight Radar saw remarkable results:

📈 500K+ installs within months of launch, with consistent daily active users across North America, Europe, and Asia
🌐 Achieved top 10 rankings for competitive keywords in several app stores through continuous ASO refinement
📉 Reduced CPI by 40% in high-potential travel segments using behavior-targeted UA campaigns and A/B tested creatives
💸 Successfully monetized using a mix of in-app ads, upgrade-to-premium prompts, and subscription offerings for frequent flyers
🔁 Maintained strong retention through push notifications, favorite flight tracking, and localized onboarding

Today, Flight Tracker is more than a utility — it’s a travel companion trusted by thousands of users daily. And it continues to grow with the support of structured UA campaigns, ASO best practices, and monetization strategies that put user experience first.

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