Translator-Scan and Translate

client

Universal Travel and Tours

service name

UA and RO

budget

$25k

live preview

01.

Intro of case

Translator Scan was built with a simple but ambitious goal: to make language translation fast, accessible, and accurate for users worldwide. From real-time text translation to seamless integration into everyday communication — messaging, browsing, or emailing — the app empowers users to overcome language barriers with ease.

Our role extended beyond development. We ran targeted User Acquisition (UA) campaigns, optimized monetization from the ground up, and turned the app into a profitable, high-retention language utility now trusted by over 1 million users.

02.

Work challenges

As with most utility apps, the challenge wasn’t just building the tool — it was getting it in front of the right people and making it pay for itself:

Global targeting: Reaching users in markets with different languages, devices, and LTV behaviors.

Price-sensitive users: Driving installs while keeping acquisition costs low enough to remain profitable.

Standing out in a crowded space: Competing with dozens of free translator apps in both major and emerging markets.

Monetization balance: Maximizing ad revenue without affecting the user experience or retention.

racking and iteration: Continuously optimizing creatives, targeting, and onboarding flow for different audiences and regions.

03.

Main result

By combining performance-focused UA campaigns with a smart monetization strategy, we turned Translator Scan into a global success:

🌍 1M+ downloads across more than 50 countries
📈 Increased ROAS through localized UA campaigns with tailored creatives and keyword strategies
💸 Successfully monetized with a mix of ad mediation, in-app purchases, and subscription trials
⬇️ Reduced CPI by over 40% through testing and geo-specific scaling
🔁 Improved user retention with onboarding experiments and segmented feature rollouts

Translator Scan is now a go-to app for multilingual communication — used by travelers, students, professionals, and global citizens alike. Behind its success is a strong foundation in development, supported by sharp user acquisition, smart revenue optimization, and data-led decision making.

Let’s discuss your project now!